Human Behavior For ADC & BS Commerce Semester 1 By Prof Abdul Mateen – Feroz Nasir

Description

Product Description: Unlock a deeper understanding of human behavior with the Human Behavior for ADC & BS Commerce Semester 1 by Prof Abdul Mateen, designed specifically for the KU AD Commerce Semester 1 curriculum. Published by Feroz Nasir Publishers, this textbook offers a comprehensive exploration of human behavior, providing students with essential knowledge for excelling in their semester. The New Syllabus offers a detailed analysis of how people think, feel, and behave both in everyday life and business environments.

Key Features:

• New Syllabus Aligned: The book follows the updated syllabus for Human Behavior in the KU AD Commerce Semester 1.
• Comprehensive Course Content: Covering core topics like Psychology, Perception, Learning, Motivation, Cognitive Processes, Personality, and Social Psychology.
• In-Depth Understanding of Human Behavior: Helps students grasp complex concepts like perception processes, motivation theories, and cognitive learning.
• Business Focused: Special emphasis on understanding human behavior within business organizations and its impact on workplace efficiency.
• Theories and Practical Insights: Covers major theories, including psychodynamic, behavioristic, and humanistic theories of personality, and the psychology of health and stress coping.

Course Topics Include:

1. Definition of Human Psychology – Understand the goals, trends, and biological basis of behavior.
2. Perception – Study attentional processes, organizational perception, and memory.
3. Learning and Behavior – Learn about classical and operant conditioning, as well as cognitive learning.
4. Motivation and Emotion – Dive into motivation types, emotion theories, and their functions.
5. Cognitive Processes – Gain insights into language, problem-solving, and intelligence assessment.
6. Personality – Explore personality assessments and major personality theories.
7. Social Psychology – Analyze group behavior, social influences, and stress coping mechanisms.

This book is a must-have for students aiming to understand human behavior in both personal and business contexts, providing them with the foundational knowledge to thrive in their academic and professional careers.

Order your copy today and enhance your understanding of human behavior in business and beyond!

PUBLICATION

Feroz Nasir Publishers

CONDITION

new

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