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📘 Contemporary Research: Techniques and Applications – 1st Edition (July 2025)
By Prof. Dr. Salman Masood Sheikh, Sheikh Masood Sajjad, Ayesha Masood & Riaz Ahmed Mian
Contemporary Research: Techniques and Applications is a comprehensive and practice-oriented research methodology book designed for undergraduate, postgraduate, M.Phil., and Ph.D. students. This essential guide bridges the gap between theory and practical application in business research, management sciences, economics, education, social sciences, and information technology.
Authored by leading academics including Prof. Dr. Salman Masood Sheikh (Dean, Faculty of Economics and Commerce, The Superior University, Lahore), this book introduces both qualitative and quantitative research methods with advanced insights on:
✅ Research Design & Strategy – Step-by-step framework for structuring impactful research
✅ Theoretical & Conceptual Frameworks – Building hypotheses and scholarly models
✅ Qualitative & Quantitative Methods – Grounded theory, thematic analysis, SEM, multivariate analysis
✅ Mixed-Methods Approaches – Triangulation, integration, concurrent vs. sequential designs
✅ Digital Research Tools – NVivo, SPSS, R, SmartPLS, Zotero, EndNote
✅ Thesis & Proposal Writing – Practical guidance for dissertations, manuscripts, and journal publications
✅ Contemporary Issues – Digital data ethics, AI-enabled research, global standards in academia
Why This Book is Essential
Unlike basic guides, this book provides advanced-level insights into methodology, data analysis, and academic writing. It empowers students and scholars to produce ethically grounded, technically sound, and socially relevant research—meeting international academic and publishing standards.
Perfect for:
- 🎓 BS, MS/MPhil & PhD students preparing research proposals and theses
- 👨🏫 University faculty & research supervisors
- 📊 Research consultants, NGOs, corporate R&D professionals, and think tanks
- ✍️ Authors submitting manuscripts for scholarly journals
Key Features
- Covers sampling techniques, hypothesis testing, data interpretation
- Guides on publishing in high-impact journals
- Provides real-world examples and applications
- Written by renowned academics with global research experience
📌 Book Details
- Title: Contemporary Research – Techniques and Applications
- Edition: 1st Edition, July 2025
- Authors: Prof. Dr. Salman Masood Sheikh, Sheikh Masood Sajjad, Ayesha Masood & Riaz Ahmed Mian
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